The Issue of Marketing and Environmental Factors Essay

The Issue of Marketing and Environmental Factors - Essay Example This paper will look into the marketing operations of McDonald's, addressing some of the environmental factors that have an influence on the marketing decisions of the company. To this effect, the paper will look into the effect of demographic characteristics of markets and cultural differences. Additionally, there will be a discussion on social responsibility, international relations, and technology. Partnerships among various businesses are vital if global marketing is to succeed. These partnerships are instrumental for McDonald's to become aware of territory that is uncharted and even builds the capacity to expand their operations into these regions (Gilpin, 2008). These interdependent entities are successful since they have access to large reserves of services and most importantly, ideas on how to improve the operations. Because of global interdependence, there are endless opportunities created for the expansion of McDonald's, within America and even outside its borders. Global interdependence creates the need for laws and agreements on what should be the convention in marketing practice that traverses borders. Since the inception of the idea of free trade, there has been numerous free trade agree agreements signed. For example, within Europe is the European Union. Such trade agreements expand the capacity of organizations like McDonald's to operate. When globalization creates increased capacity for such organizations to operate under subsidized tax rates, it benefits the expansion endeavors of the company (Werz and Fried, 2008). The success of the market for McDonald’s product is dependent on the knowledge of demographic attributes of their market. In order to know where to set up their maneuvers it is essential for them to be aware of some of the demographic characteristics of their target, for example, the age of the population, their eating habits and the income distribution.  

The Charter of Fundamental Freedom adds little to the body of general Essay

The Charter of Fundamental Freedom adds little to the body of general principles developed within the EU system. Discuss - Essay Example Subject to the principle of proportionality, limitations may be made only if they are necessary and genuinely meet objectives of general interests recognised by the union or the need to protect the rights and freedoms of others.†(Art. 52.1)1 It can be argued that the charter of fundamental rights of the European Union does not introduce human rights to the EU context. Most national constitutions include their own human rights catalogue. This in itself cast doubt at to whether the charter added much to the EU principles. â€Å"The provisions of this charter are addressed to the institutions and bodies of the Union with due regard for the principle of subsidiarity and to the member states only when they are implementing Union law.† The charter have a political objective of enhancing European identity among the citizens. The distinction between the political pitfalls and the legal achievements of the constitutional process extends to the charter of fundamental rights. It can be said that the original simplicity of a single constitutional document including among others, the charter of fundamental rights is replaced by the continuation of the acrimonies temple construction of different Treaties, and legal sources. A typical example, is the recent coming into force of the Lisbon treaty in which obscurity replaces real clarity. Legal reforms measures are easily maintained, while the political objectives are largely abandoned. The so called identity-enhancing potential of the charter of fundamental rights is further diminished by the protocol number 30 attached to the treaty of Lisbon which concerns the application of the charter to Poland and the UK. In addition, the charter of fundamental rights, solemnly proclaimed at Nice in December 2001, constitutes a powerful assertion of the importance of weaving the protection of fundamental rights deep into the very fabric of the